Alfie Best’s journey to success is a powerful testament to grit, resilience, and visionary leadership. Born into a humble Romany Gypsy family, he overcame societal prejudice and financial hardship through sheer determination and an unshakeable belief in hard work. Starting from tarmacking roads with his father at the age of eight, he launched his first business at 14 and grew it step by step, eventually building a vast empire that includes over 100 mobile home parks, a golf course, and a football club. His philosophy centers on investing in people rather than just businesses, believing that the right team is the key to long-term success. Alfie’s hands-on leadership style, empathy for his employees and residents, and ability to turn obstacles into opportunities have earned him widespread respect.

Alfie Best is the founder of Wyldecrest Parks, the largest park home operator in Europe, valued at over £1 billion. His approach to business-90% perspiration and 10% inspiration-has guided him through even the toughest economic climates, such as creating a home part-exchange scheme during a recession to help struggling homeowners. Beyond property, he has also expanded into hospitality, finance, and charity through ventures like Best Park Home Finance and the Wyldecrest Charitable Trust. His story exemplifies how purpose, perseverance, and people-first values can transform humble beginnings into extraordinary achievements.